Our Story: 100% Italian
A strategic partnership of leading Italian industrial partners to strengthen, develop and consolidate leadership in Italy in the health and wellness sector, along the entire agri-food chain.
Progetto Benessere Italia was founded in 2012 with the aim of creating value in the Wellness sector, through the offer of food, cosmetic and pharmaceutical products.
PBI is a dynamic company, in continuous evolution, attentive to market needs and in search of new opportunities.
The Group
Exclusively Italian Shareholders
Company-owned facilities in Italy
Vertically integrated supply chain guaranteeing the Italian origin of our products (Italian cultivation of cereals, medicinal plants, etc.)
Proprietary brands – Large-scale retail trade, pharmacies, and specialized channels
Leader in contract manufacturing
Our History
2012
A&D S.p.A. – Gruppo Alimentare e Dietetico, a company owned by a family of Milanese entrepreneurs and owner of the MATT brand, and Salix S.r.l., a company owned by an industrial group operating in the province of Vicenza, are forming a development partnership in the food supplement and dietetic food sector.
The industrial partners of the Vicenza hub are also contributing Mare S.r.l. to the Group, a real estate company that owns the production facilities.
2017
Almas S.r.l. is established and becomes part of the Group. The company commences operations at the end of 2019, following nearly three years of start-up activities to launch its cutting-edge facility.
2020
BF S.p.A. – a publicly traded company leading a group of companies operating in the agro-industrial, livestock, and innovative technology services sectors for industry stakeholders, including Bonifiche Ferraresi, the largest agricultural company in Italy – joins the shareholder group of Holding Progetto Benessere Italia S.r.l..
2023
Laboratorio Chimico Farmaceutico Sella S.r.l., a company with over 100 years of entrepreneurial history, joins the Group.
This latest operation confirms the development strategy shared by the Group’s partners (MayMat S.r.l., B.F. S.p.A., together with the Industrial Partners of the Vicenza hub), aimed at developing the personal wellness sector across all Italian and foreign channels, through virtuous partnerships between Italian industrial players and strong integration of the production and commercial process along the entire supply chain.